- Investigation of how Indonesian presidential candidates employ social media platforms, notably TikTok, as a part of their campaign strategies.
- Examination of the strategies utilized by political figures like Defense Minister Prabowo Subianto, Jakarta Governor Anies Baswedan, and former Central Java Governor Ganjar Pranowo.
- Analysis of the effectiveness of these tactics supported by social media metrics.
- Discourse on the potential threats and ethical issues emerging with political content on TikTok.
- Inquiring the future relevance of social media in political campaigns.
In the fast-paced world of Wall Street, adoption of strategy is a key aspect of survival. Much in the same vein, the political campaigns taking place in Indonesia are feeling the swift winds of change. The key driver of this change is the adoption of social media platforms, especially TikTok.
Strategic decisions made on Wall Street are not isolated instances, but rather, a product of extensive market analysis, historical data, and a variety of forecasts. Similarly, when it comes to the use of social media in political campaigns, our approach is to critically evaluate it, just like we assess IBM's integration of AI in trading, Long-Term Capital Management's strategies by John Meriwether and algorithmic trading's impact on the markets.
Taking a look at candidates like Defense Minister Prabowo Subianto, Jakarta Governor Anies Baswedan, and former Central Java Governor Ganjar Pranowo as examples, their social media practices can be compared to an economic model familiar to anyone in the business industry - the BCG Matrix. Much like treating these candidates as products: Subianto appeals to emotions in a consistent manner similar to cash cows; Baswedan's live broadcast approach contains elements of uncertainty akin to question marks; while Pranowo's strong grassroots connections are reminiscent of stars that have a strong presence in the market.
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