Blending Music and Cannabis Industry: A Look at the Phix and Gelato Canna Co. Partnership

• The emerging musical talent Phix entered into a partnership with Gelato Canna Co., a rapidly growing cannabis brand.
• This article looks at how online music phenomena like Phix are partnering with cannabis firms, and discusses the implications of such collaborations.
• It will conclude by posing questions about the sustainability and ethical considerations of such partnerships.

TikTok and Spotify sensation, Phix, recently announced a partnership with Gelato Canna Co., a fast-growing cannabis brand hailing from California and Michigan. This collaboration marks another step in the growing trend of intertwining the worlds of music and cannabis.

Known for sparking the "Deer Alcohol Challenge" with Dax Shepard, Phix has successfully amassed around 1.9 million followers on TikTok and nearly 1 million monthly listeners on Spotify. It’s this growing influence in the music industry that Gelato Canna Co. wants to capitalize on to reach a wider customer base.