- Africa experiences a monumental shift towards e-commerce, driven by the scarcity of traditional banking systems and significant investment from Visa and Mastercard.
- The U.S. Commerce Department expects nearly half a billion Africans to participate in online shopping, almost doubling the pre-pandemic numbers.
- Mobile money services are the trending solution to Africa's financial constraints, bringing forth easy and convenient money transfers.
As the world becomes increasingly digitized, nations across the globe are adapting to new modes of financial transactions, turning towards e-commerce to keep up with this progression. Africa, in particular, has become a hotbed for this revolution. With the continent's traditional banking infrastructure lacking robustness, giants like Visa and Mastercard are stepping in, investing billions to propel Africa's growth in the realm of e-commerce.
The conventional brick-and-mortar banks are typically absent in Africa's remote, rural locations, thus offering inadequate banking services to the masses. Add to that the prevailing low average income levels, and the African populace is hindered in their ability to engage with traditional financial systems. This situation has created fertile ground for an e-commerce solution, which can step in and surmount these challenges, bringing basic financial services to the palm of every African.
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