- Google's new update on advertising policy extensively transforms the way cryptocurrency and blockchain-based games are promoted.
- The new policy, effective on September 15, 2023, provides precise guidelines for advertising Non-Fungible Tokens (NFTs), NFT gaming, and blockchain gaming.
- Google aims to strike a thoughtful balance between innovation and responsible advertising through these changes.
The innovation in digital currency and blockchain technology has fueled the rapid evolution of the advertising industry. With the advent of Non-Fungible Tokens (NFTs), several companies now look forward to leveraging Google Ads to market such products. At the forefront of regulation, Google recently announced an update in its advertising policy for cryptocurrency and blockchain games set to take effect on September 15, 2023.
This update is a direct response to the burgeoning growth in NFT gaming and blockchain gaming. The policy outlines the guidelines for promoting NFTs, related products, and games on Google Ads, thus providing a clearer and more regulated path for companies looking to venture into this space.
Since its inception, Google's advertising policies have showcased an astonishing blend of flexibility and regulation. Understanding the revolutionary potential of cryptocurrencies and blockchain technology, Google had initially approved crypto ads in June 2021. However, the digital giant recognizes the need to regulate and provide structured guidelines surrounding the advertisement of these products, aiming to balance innovation with responsible advertising.
Comments